UX Design Case Study
Length: 1 month
Role: UX/UI Designer
UX Activities:
+ User Research
+ User Personas
+ Context Scenarios
+ Requirements Gathering
+ Wireframes
UX Design // UI Design
Problem Statement
Busy, on-the-go college student needs a mobile application that allows them to quickly and effectively search for local, highly-rated cafes specializing in boba tea.
Goal
Develop a user base and online community of boba aficionados to share and connect over their boba experiences.
Length: 4 months
Role: UX/UI Designer
Outcome
Hi-fidelity application prototype that provides users a tool to easily find and rate boba shops, and connect with other users.
UX + Design Activities:
+ Stakeholder Interviews
+ User Research
+ Develop User Personas
+ Information Architecture
+ User Flow
+ Logo and Visual Identity
+ Wireframes
+ Application Prototype
UX Design // UI Design
Fuse is a software development company focused on creating user-centered solutions to help advance warfighter readiness.
*Artwork cannot be displayed as the nature of this work is confidential. See below for a written description of the work I have done.
Activities:
+ Facilitated user research activities and workshops
+ Analyzed user research and presented findings to stakeholders and engineering teams
+ Collaborated with teams to prioritize user feedback and implement into the product
+ Designed user interfaces for T3 web application
+ Led mobile design implementation of T3 application
+ Participated in design reviews
+ Updated and maintained design asset libraries
UX Design // UI Design
Problem Statement
High school student who is actively involved with extra curriculars and volunteer work, needs a mobile tool that provides daily lessons with flexible learning options to learn how to play the piano.
Goal
Develop user base and encourage daily usage of the application to provide an easy and fun piano learning experience.
Length: 30 days
Role: UX/UI Designer
Outcome
Hi-fidelity application prototype that provides need for target users
UX Design
Goal
Improve information architecture and recommend design improvements for website in order to increase customer enagement and ultimately bring in new customers to the volleyball club.
Length: 30 days
Role: UX Designer
Outcome
Rearchitected site map and design recommendations to improve user experience.
UX Activities
+ User Journey Mapping
+ Information Architecture
+ Wireframing
+ User Task Analysis
Graphic Design
Organizer Boss is a small business that helps organize and design spaces with simplicity, sustainability, and intentionality in mind.
Designed:
+ Logo
+ Visual Style Guide
Graphic Design // UI Design
Agile Project Management Tool (APMT) is a tool that was designed to help agile project managers more effectively manage their cost, schedule, and scope with analytics.
Designed:
+ Logo
+ White Paper
+ Wireframes
+ Dashboard User Interface
UX Design // UI Design
For my independent course work with the San Diego Portfolio Studio (SDPS), I redesigned the Sprinkles Cupcake website. With a major focus on process - we explored design systems, learned wireframing, and how to better design for the user.
Designed:
+ Creative Brief
+ Persona
+ User Flow
+ Branding Guidelines & Identity
+ High & Low Fidelity Wireframes
+ Front-End for Desktop & Mobile Device
Graphic Design // UI Design
Women in Defense (WID) San Diego is part of the National Defense Industrial Association (NDIA) and is an organization for Women in Defense to network, learn, inspire, and support each other.
Designed:
+ User Flow
+ Information Architecture
+ Wireframes
+ Branding Guidelines
+ Website
+ Marketing Collateral
Graphic Design
STEMx is a Booz Allen Hamilton event that showcases the company's STEM capabilities. The event also included local STEM organizations to participate and showcase their events and volunteer opportunities.
Designed:
+ Logo
+ Flyer
+ Posters
+ Sign Templates
+ Icons
+ Lanyards
UI Design
The AAT is an application concept for a tool that helps auditors easily record and keep track of assets, generate data charts, and seamlessly link their reports from the application to a desktop or laptop from the field. The design goal was to create a simple, user-friendly interface with a look and feel influenced by the Navy brand.
Designed:
+ User Interface
+ Graphics
+ User Flow
Graphic Design
PMW/A 170 is a portfolio capability for Naval Information Warfare Systems Command (NAVWAR) that focuses on Navy communication and GPS naviagtion.
Designed:
+ Posters
Graphic Design
PEO C4I is the Navy’s premier organization for the development, acquisition, and sustainment of C4I (command, control, communications, computers, and intelligence) capability.
Designed:
+ Strategic Plan (Collaborated with Justin Ritmiller)
+ Strategic Plan Tri-fold
+ Various Marketing Material
Graphic Design
EPMG (now Motivate Inc.) is a media ad buying agency specializing in the multicultural market.
Worked in collaboration with Steve Secviar.
Designed:
+ Powerpoint Presentations & Templates
+ Print & Digital Media Campaigns
+ Social Media Assets
+ Email Marketing
+ Infographics
+ Posters
+ One Sheets
+ Print Wraps
Visual Design // UI Design
Mama Y Familia is a Hispanic lifestyle website aimed at Hispanic moms and families. The goal of this website was to provide users a one-stop-shop to view content related to motherhood and family life. The content included blogs, articles, recipes, and resources.
Designed:
+ Branding Guidelines
+ Wireframe
+ Front End Microsite
+ Print and Digital Ads
+ Social Media Ads
Visual Design // UI Design
Viva Mejor is a lifestyle website concept that was pitched to Walmart and was aimed exclusively to their Hispanic Consumers. The goal of the website was to provide different lifestyle content such as family life, beauty, and recipes with a strong focus around products sold at Walmart.
Designed:
+ Wireframe
+ Front End Microsite
+ Sample Print & Digital Ads
